Purchase-intent scoring for creator campaigns

Everyone can count likes.We count buyers.

We read what an audience actually says when it is being sold to โ€” and tell you which creator will move product, before you spend a rupee.

Read the story

Find me

Fitness nano influencers in Mumbai, 10Kโ€“50K followers, who can promote protein.

FitnessMumbai10Kโ€“50KSponsored posts weighted
  • Where can I buy this?HIGH
  • price kya hai?HIGH
  • so pretty ๐Ÿ˜LOW
  • link please ๐Ÿ™HIGH
  • love you didiLOW
  • any discount code?HIGH
  • is this available in Pune?HIGH

Purchase intent

84/100

Followers
23.4K
Engagement
7.3%
Est. cost per reel
โ‚น5,000โ€“8,000
DiscoverShortlist
Run analysis

01The problem

Every tool in this category ranks creators by likes.

Two fitness creators in Mumbai. Comparable followers, comparable engagement. Every platform you can buy today would put the first one on top โ€” and if you are paying for conversions, that is the wrong answer.

@aesthetic.aarti

48.2K followers ยท 8.4% engagement

Ranked #1 everywhere else
  • Beautiful ๐Ÿ˜
  • love you didi
  • queen ๐Ÿ‘‘
  • so pretty
  • Amazing โœจ

Purchase intent

8/100

@subtle.strength

23.4K followers ยท 7.3% engagement

Ranked #14 everywhere else
  • Where can I buy this?
  • price kya hai?
  • link please ๐Ÿ™
  • any discount code?
  • ordering today

Purchase intent

84/100

The first has an audience that admires her. The second has an audience asking where to buy. Only one of those turns into revenue โ€” and nothing on the market tells you which.

02The insight

Read the comments, not the count.

Engagement measures whether people reacted. Purchase intent measures what they said. We classify every comment on a creator's sponsored posts and turn the ratio into a single score.

01

Find

Whole-web search โ€” Reddit, niche blogs, forums โ€” so a 12K-follower creator surfaces, not just the ones already famous enough to be written about.

02

Read

Sample 30 comments from each of the last 15 posts, weighted toward sponsored ones โ€” where an audience shows how it behaves when it is being sold to.

03

Score

Every comment classified by cosine distance against labelled intent vectors, in Postgres. "Where can I buy this?" and "Beautiful ๐Ÿ˜" are not the same signal.

04

Decide

An estimated fee and expected reach per reel, from the creator's own numbers โ€” before a rupee moves.

Intent across the last 15 posts
84purchase intent
Pipeline
Web search
Profiles
Comments
Creator index
Scoring

03The economics

Reading comments is the expensive part. So we do it last.

Discovery is wide and cheap. Comment analysis is narrow and costly โ€” so nothing expensive runs until you have chosen a shortlist. One decision, most of the bill.

$0.12

Find 40 candidates across the open web

$3.54

Full analysis of the 15 you shortlisted

62%

Saved by analysing only the shortlist

Cost per run
$1.60same niche, next month

Every run makes the next one cheaper.

Each creator we analyse joins an index that is yours. Run the same niche next month and most of the work is already paid for โ€” $3.66 cold becomes $1.60 warm, and it keeps falling.

04Under the hood

Built for the nano range

Whole-web discovery

Serper-backed search, cached so a repeated niche costs nothing.

Intent scoring

Comments classified against seed vectors in pgvector.

A creator index you own

Every analysed creator is stored. Next month is mostly already paid for.

Brand safety

Avoid-keywords and content-fit checks before a name reaches your shortlist.

05Get started

Stop paying for likes you cannot bank.

Built for D2C brands who measure campaigns in revenue, not reach.